
Digital Marketing Leader
5 days ago
Discover the thrill of performance marketing as a Senior Executive at a leading Integrated communications agency.
We are pioneers in digital strategy and marketing, driving success across paid, earned, and owned platforms. Our team of Strategy Wonks crafts innovative campaigns that set goals and execute with precision.
Our Technical Knowledge combined with extensive experience in Digital marketing empowers us to serve clients with tailored advice that meets their brand's unique needs. We strive for excellence at every stage.
About the Role
- Promote campaigns across Google Ads (Search, Display, PMax, Shopping, YouTube) and Meta Ads (Facebook & Instagram).
- Drive sales-led campaigns to achieve business objectives.
- Optimize Google Merchant Center feeds.
- Set up and maintain accurate tracking using Google Tag Manager (GTM).
- Analyze campaign performance using Google Analytics and other reporting tools.
- Manage campaign budgets, targeting, and bidding strategies to maximize ROI.
- Stay updated with the latest trends and best practices in performance marketing.
Requirements
- 2-3 years of proven experience in managing Google & Meta Ads campaigns.
- Hands-on experience with GTM, Shopping Ads, and campaign reporting.
- Strong knowledge of performance marketing, analytics, and digital advertising platforms.
- Excellent analytical and numerical skills with a data-driven mindset.
- Ability to manage multiple campaigns, budgets, and performance goals effectively.
- Attention to detail and passion for achieving measurable results.
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