Digital Marketing Specialist

3 weeks ago

Mumbai, Maharashtra, India Indiginus Full time
About Indiginus

Indiginus is a innovative marketing firm specializing in delivering cutting-edge solutions for fundraising campaigns. Our vision is to build a revolutionary product for fundraising marketing.

Founded by Nish Bhutani, former SVP at NASDAQ-listed CNET in San Francisco, and formerly on the executive team and board of Lovefilm, the Netflix equivalent for Europe, which was sold to Amazon, Indiginus has grown into a reputable organization working with clients globally.

We have partnered with leading companies across various industries, including US-based Riaz Capital, American India Foundation, Cambrian Asset Management, RUME, MDSV Capital, and Field Intelligence.

Our key service focuses on providing fundraising marketing solutions targeting US clients in sectors like real estate, crypto funds, and non-profits. Recently, we helped SF Bay-Area-based Riaz Capital raise $125 million for its housing fund, where our marketing efforts significantly influenced the majority of the fundraising, with 25% of funds raised directly attributable to digital acquisition.

Why Join Us?

At Indiginus, we cultivate an environment that encourages collaboration, learning, and growth. We value people who are passionate about innovation, work well in teams, and strive to improve continuously. Our flat organizational structure ensures a dynamic and inclusive atmosphere, free from corporate hierarchies.

Join us to discover what it's like to work in a startup environment with a focus on delivering quality results and pushing boundaries.

Job Overview

As a Digital Marketing Specialist - Real Estate and Investment Expert, you will be responsible for managing client-facing projects from inception through completion, ensuring seamless cross-functional collaboration and leveraging your expertise in social media to drive project success and enhance brand awareness.

This role requires strong organizational skills, attention to detail, and an ability to multitask effectively. You must possess excellent written and verbal communication skills, as well as a data-driven mindset to leverage analytics for project insights.

Key Responsibilities:
  • Project Coordination: Coordinate projects from planning to completion, ensuring timely delivery and high-quality output across tasks and deliverables.
  • Client Liaison: Serve as the primary point of contact for clients, building strong relationships and providing regular updates on project progress.
  • Social Media Management: Oversee and execute social media activities, particularly on LinkedIn, including content posting, engagement, and performance tracking.
  • Performance Analytics: Track and analyze high-performing posts, using tools to monitor social media trends and report on performance metrics.
  • Content Development Support: Assist with daily tasks such as audio extraction, transcription for podcasts, and social media disclaimers.
  • Content Ideation: Research and recommend topics for social media, blogs, and newsletters that resonate with the real estate, investment, and digital assets industries.
  • Market Analysis: Research market trends related to real estate, inflation, demographic shifts, investment, and other key factors, translating insights into actionable content.
  • Social Footprint Evaluation: Assess and optimize the social media presence of clients, ensuring alignment with brand goals.
  • Content Creation: Draft concise, impactful captions for social media, marketing creatives, emails, and website content.
  • Team Collaboration: Work closely with content and marketing teams to drive high-quality work and meet client objectives.
Requirements:
  • 2-3 years of experience in project management or coordination, with a focus on social media.
  • Proficiency in LinkedIn and other social media platforms, with hands-on experience managing accounts.
  • Knowledge or hands-on experience with the fundamentals of real estate, banking, and investment terminology.
  • Strong understanding of digital marketing, especially within the US market.
  • Excellent written and verbal communication skills.
  • Strong organizational skills and attention to detail, with an ability to multitask.
  • Data-driven mindset, with the ability to leverage analytics for project and social media insights.
  • Entrepreneurial mindset and ability to adapt within a dynamic start-up environment.

**Estimated Salary:** $85,000 - $110,000 per year (dependent on experience), plus benefits and opportunities for career growth in a fast-paced and innovative environment.

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