Chief Content Strategist

13 hours ago

Thrissur, Kerala, India beBeeCreative Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Title: Content and Performance Creative Lead

 

About Traya:

Traya is a pioneering digital health-tech platform in India, catering to the vast need for holistic haircare solutions. Founded in 2019, our mission revolves around harnessing technology to address the pressing issue of hair loss in Indians.

We have garnered significant institutional backing from reputable VCs and boast an impressive customer base of over 2.5L+, coupled with a commendable 93% success rate and a staggering 30% month-on-month growth within the past year.

Our vision encompasses creating awareness about hair loss, dispelling stigmas associated with it, and blending Ayurveda, Allopathy, and Nutrition to provide an unparalleled solution for individuals struggling with hair loss.

Role Overview:

We seek a seasoned Content and Performance Creative Lead to spearhead the development and execution of a content strategy that drives both brand engagement and conversion, spanning across creative and performance marketing realms.

Key Responsibilities:

  • Develop and lead the overarching content strategy for the target audience segment, aligning it with brand goals and marketing objectives.
  • Collaborate closely with product, design, and marketing teams to understand target personas and devise relevant content themes.
  • Ensure consistency in brand voice and storytelling across all content formats.

Creative Content Development:

  • Ideate and Execute content for website, email, blogs, landing pages, product pages, and brand campaigns.
  • Create captivating narratives around hair health, product education, and customer stories.

Performance Marketing Creatives:

  • Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
  • Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
  • Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.

Requirements:

  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.
  • A creative thinker who understands how to speak to the modern consumer.
  • Understanding of SEO principles, social trends, and email marketing.

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