Digital Marketing Specialist
5 days ago
Location: Chennai
Type of Employment: Full Time
Experience: 1+ Year
Notice Period: Immediate or Less than 30 Days
Job Responsibilities:
1. Develop and execute comprehensive digital marketing strategies to drive business growth and engagement.
2. Collaborate with the creative team to design and implement compelling content campaigns across social media, email, and display advertising channels.
3. Manage and optimize social media presence, including content scheduling, engagement, and analytics tracking.
4. Conduct market research to stay updated on digital marketing trends, competitor activities, and customer preferences.
5. Analyze campaign performance using digital marketing tools such as Google Analytics and social media analytics.
6. Develop and manage email marketing campaigns, including list building, template design, and tracking open and click-through rates.
7. Provide regular performance reports to clients and internal stakeholders.
8. Assist in updating and managing website content using CMS platforms such as WordPress.
9. Support the execution of SEO strategies to improve organic rankings and assist in running PPC campaigns to drive traffic and conversions.
Skills and Qualifications:
1. Strong understanding of digital marketing concepts, including SEO, SEM, social media marketing, content marketing, and email marketing.
2. Experience in creating compelling content for various digital platforms.
3. Proficiency in managing social media platforms, scheduling tools, and content calendar management.
4. Knowledge of on-page and off-page SEO techniques, along with the ability to assist in running and optimizing PPC campaigns.
5. Familiarity with Google Analytics, social media analytics, and other digital marketing tools for performance tracking and reporting.
6. Experience with marketing automation platforms, CMS tools, and paid advertising platforms.
7. Strong verbal and written communication skills for client interaction and internal team collaboration.
8. Ability to contribute ideas for creative content and campaign strategies.
9. Ability to work in a team environment and collaborate effectively with designers, developers, and other marketing professionals.
10. Familiarity with basic design tools like Canva or Adobe Photoshop is a plus.
Experience:
Minimum of 1 year of hands-on experience in digital marketing, working with an agency or in-house marketing team.
Experience in managing social media, SEO, email campaigns, and digital ad campaigns is required.
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