
Strategic Brand Storyteller
1 day ago
We are seeking a seasoned Marketing Communications professional to spearhead our brand storytelling, communication strategy, and presence across digital and offline channels.
Key Responsibilities- Brand & Narrative
- Develop and maintain a consistent brand voice and visual identity that resonates with our target audience.
- Craft compelling narratives from complex product and customer success stories.
- Marketing Collateral
- Create engaging decks, one-pagers, case studies, videos, and event materials that capture the essence of our brand.
- Partner with customers to create and amplify their success stories, further establishing our reputation as industry leaders.
- Social & Digital Presence
- Manage and grow our presence on social media platforms, ensuring a cohesive online image.
- Plan and execute targeted ads and account-based marketing campaigns to reach enterprise accounts.
- Promote thought leadership and customer stories across various social platforms, reinforcing our position as market innovators.
- Events & Showcases
- Drive brand presence at key industry events, conferences, and partner showcases, creating opportunities for meaningful connections.
- Own pre-event communication, on-ground branding, and post-event follow-up campaigns to maximize impact.
- Outreach & Campaigns
- Leverage HubSpot to run automated outreach and nurture workflows, streamlining our engagement process.
- Design and execute cold email campaigns targeting prospective clients, fostering new relationships and business opportunities.
- Align ABM efforts with sales and partnerships, driving seamless collaboration and results-driven strategies.
- Measurement & Insights
- Track performance of brand, social, and outreach initiatives to inform data-driven decision-making.
- Provide actionable insights to optimize campaigns and strengthen our brand positioning in the market.
- A minimum of 5–7 years of experience in B2B SaaS / Tech marketing, with a focus on branding, communications, and multi-channel campaigns.
- Strong storytelling, copywriting, and content creation skills, with the ability to adapt to diverse audiences and formats.
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