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2 weeks ago
Job Title: Digital Marketing Specialist
About the Role:- We are seeking an experienced digital marketing professional to manage end-to-end campaign execution, including setup, data selection, rollout, and reporting.
- This involves building, launching, and optimizing email campaigns across multiple platforms, as well as creating and managing customer workflows, segmentation, and targeting strategies.
- The ideal candidate will have a strong background in Oracle Responsys, Unity CDP implementation, and BI reporting with Oracle Infinity IQ.
- They will also possess expertise in SQL/PL-SQL, hyper-personalization, A/B testing, and performance optimization.
- Campaign Management: Develop and execute comprehensive email campaigns that meet business objectives.
- Data Analysis: Analyze complex data sets to identify trends and insights that inform campaign strategy.
- Collaboration: Work closely with cross-functional teams to ensure cohesive campaign execution.
- Reporting: Compile campaign performance reports ensuring data accuracy and integrity.
- 4+ years of experience designing and managing email campaigns using Oracle Responsys.
- Strong background in Oracle Unity CDP implementation (minimum 2 customers).
- Experience in developing BI reports with Oracle Infinity IQ.
- Proven track record in hyper-personalization and A/B testing campaigns.
- Expertise in SQL/PL-SQL with advanced query writing and performance optimization skills.
- Strong Excel skills (Pivot Tables, advanced data analysis).
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