Digital Performance Strategist

2 days ago

Vellore, Tamil Nadu, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 15,00,000
Job Opportunity

Gabit is an integrated health and wellness platform with a mission to empower individuals to live healthier and longer lives.

Their philosophy is rooted in the interconnectedness of health, offering science-backed solutions leveraging key pillars of health and wellness – nutrition, fitness, sleep, mental wellness, and skincare.

We offer personalized nutrition and fitness programs to achieve health goals like weight loss and manage chronic conditions such as pre-diabetes, diabetes, and gut health, along with fitness wearables and science-backed skincare products, helping users upgrade their health.

About the Role:

You will be involved in expanding our digital footprint, utilizing cutting-edge performance marketing strategies to achieve and exceed targeted objectives.

  • You will leverage your expertise in Amazon Ads and other e-commerce platforms to optimize campaigns, maximize ROI, and drive quality traffic and conversions not just in India but in global markets.

A typical day for this role includes:

  • Developing strategic advertising campaigns tailored to business objectives, target audience, and budget allocation
  • Conducting thorough keyword and audience research to identify opportunities for campaign optimization
  • Setting up, managing, and optimizing Amazon ads campaigns across Amazon, both domestic and international platforms
  • Monitoring campaign performance metrics such as CTR, CPC, CPA, ROAS, and adjusting strategies accordingly to meet or exceed KPIs
  • Regularly analyzing campaign performance data using Analytics and other reporting tools
  • Generating reports outlining key findings, trends, and actionable recommendations for continuous improvement

Requirements

The ideal candidate would have:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field with at least 2 years of relevant work experience
  • In-depth knowledge of Amazon ads, including campaign setup, optimization techniques, and audience targeting
  • Proficiency in data analysis tools such as Google Analytics, Facebook Analytics, or similar platforms
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and stakeholders

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