Digital Collections Strategist

4 days ago


Pune, Maharashtra, India beBeeCampaign Full time ₹ 5,00,000 - ₹ 10,00,000
Job Description

This role involves overseeing digital outreach strategies to enhance collections performance.

  • Create and implement multi-channel digital campaigns tailored to customer segments and delinquency stages.
  • Develop a campaign calendar aligned with business priorities and regulatory guidelines.
  • Collaborate with internal teams to align messaging, tone, and escalation protocols.
  • Utilize the campaign builder platform to configure and allocate customer segments across delinquency buckets, channels, and vendors.
  • Evaluate dynamic allocation logic based on risk scores, payment behavior, and campaign responsiveness.

The ideal candidate will have 5-10 years of experience in digital marketing collections strategy or campaign management. A degree in Marketing, Business Analytics, or a related field is required.

Required Skills
  • Proficiency in campaign platforms (e.g., Twilio, FICO CCS Genesys SQL).
  • Familiarity with CRM systems and data integration workflows.
  • Understanding of compliance frameworks and ORM documentation.
Key Responsibilities
  1. Digital Campaign Strategy: Develop and execute multi-channel digital campaigns.
  2. Vendor Management: Manage digital campaign vendors and platforms ensuring performance compliance and seamless integration.
  3. Analytics & Optimization: Leverage campaign analytics to monitor performance and identify improvement opportunities.


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