Senior Content Strategist

4 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 22,00,000 - ₹ 26,00,000

Head of Content Marketing - Join a leading network of K-12 schools to craft compelling narratives that elevate our brand and drive measurable business impact.

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About the Role:

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You will own the end-to-end content strategy, research, ideation, production, distribution, and performance for multiple audiences and channels. This is a strategic yet hands-on leadership role that blends creativity, editorial excellence, and data-driven decision making.

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Key Responsibilities:

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1. Develop a robust content calendar aligned with brand objectives, admissions cycles, and topical opportunities.

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2. Define audience personas and craft messaging frameworks that resonate with parents, students, educators, and alumni.

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3. Lead the creation of long-form and short-form content: blogs, articles, ebooks, whitepapers, scripts, social posts, videos, podcasts, webinars.

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4. Build and mentor an in-house team of writers, editors, designers, videographers, and social media managers.

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Requirements:

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• Minimum 5 years of proven success in content marketing or editorial leadership roles, with demonstrable portfolio/case studies.

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• Exceptional storytelling, copywriting, and editing skills across formats and channels.

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• Strong understanding of SEO, social algorithms, content analytics, and marketing automation.

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• Experience managing creative teams and external partners end-to-end.

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• Strategic thinker with the ability to translate business goals into engaging content initiatives.

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