Digital Marketing and Sales Specialist

10 hours ago

Pune, Maharashtra, India Progreva Full time
Job Title: Digital Marketing and Sales Specialist

We are seeking a highly motivated and enthusiastic individual to assist our marketing & business development team in driving digital marketing strategies, content creation, lead generation, and sales processes.

About Progreva:

At Progreva, we're committed to building a progressive work culture that values camaraderie, empathy, and the well-being of our employees and clients. Our focus is on creating a work environment where employees feel comfortable, confident, and empowered to succeed.

Key Responsibilities:

  • Sales Support:
    • Research, generate, and qualify leads on various digital platforms.
    • Work closely with the sales team to develop strategies and campaigns that drive revenue growth.
    • Assist in developing sales materials, including proposals, presentations, and email templates for outreach.
    • Support the sales team in tracking and managing leads through the sales pipeline. Actively generate new business leads through B2B cold calling to prospective clients, if/when needed.
    • Help with closing deals by following up with prospects and ensuring smooth handovers to the account management team.
  • Digital Marketing Support:
    • Assist in developing and executing the company's digital marketing strategy to improve online presence.
    • Create and edit visual and textual content for email marketing campaigns, social media platforms (Twitter, Instagram, Facebook), and website updates.
    • Propose, test, and implement email marketing tools to improve targeting and engagement with potential clients.
    • Collaborate with the marketing team to develop campaigns that increase brand awareness, drive engagement, and generate leads.
    • Assist in maintaining and updating digital channels (website, social media, email) to ensure consistent brand messaging.
  • Research and Development:
    • Research new digital marketing and sales tools to improve efficiency and effectiveness across processes.
    • Assist in onboarding new tools and technologies to streamline marketing campaigns, sales processes, and business operations.

Requirements:

  • Currently pursuing or recently graduated with a degree in Marketing, Communications, Business Administration, or a related field.
  • Strong interest in digital marketing, content creation, and B2B sales.

Learning Opportunities:

Gain hands-on experience in both digital marketing and sales, with exposure to real-world business operations. Develop practical skills in content creation, email marketing, social media management, lead generation, and sales pipeline management. Work closely with a dynamic team and get mentorship from experienced professionals in marketing and sales.

The estimated salary for this position is around $60,000 per year, depending on location and experience.

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