Fashion Communications Specialist

2 days ago

Salem, Tamil Nadu, India beBeeFashion Full time ₹ 9,00,000 - ₹ 14,00,000
Job Title: Fashion Public Relations Manager

We seek a motivated and experienced professional to lead communications and media strategy for fashion clients. The ideal candidate will have a strong network within the fashion industry and a deep understanding of its trends, tone, and audience.

Key Responsibilities:

  • Fashion Media Relations & Thought Leadership: Develop relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion publications.
    • PR Strategy: Design and execute integrated PR campaigns that reflect each brand's aesthetic and positioning.
      • Event PR & Brand Showcases: Manage press previews, fashion events, and brand activations; ensure strong media turnout and post-event coverage.
        • Crisis Communication: Handle sensitive brand issues with timely and strategic messaging.
          • Content & Messaging: Craft compelling press releases, lookbooks, and seasonal trend pitches tailored for media.
            • Stakeholder Engagement: Act as a liaison between clients, designers, and fashion journalists.
              • Team Leadership: Guide a team of fashion PR executives, encouraging creativity and strong execution.
                • Brand & Reputation Management: Position clients as trendsetters through storytelling and collaborations.

Qualifications:

  • 4+ years of public relations experience, with at least 2-3 years focused on the fashion sector.
    • Strong media relationships with fashion publications.
      • Proven success in leading PR for fashion events and influencer campaigns.
        • Excellent storytelling, writing, and visual communication skills.
          • Deep understanding of fashion trends and consumer behavior.

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