Campaign Manager Job Opportunity

6 days ago


Ellore, Andhra Pradesh, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000

Job Title: Marketing Campaign Specialist

Overview

We are seeking a highly skilled Marketing Campaign Specialist to join our team. The successful candidate will be responsible for the end-to-end management of multi-channel campaigns, ensuring seamless execution and delivery.

Key Responsibilities
  • Campaign Design and Execution
  • Manage campaign workflows, including targeting, segmentation, and personalization
  • Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios
  • Segmentation and Targeting
  • Create customer segments using data model and query capabilities (SQL)
  • Leverage behavioural, transactional, and demographic data to build targeted lists
  • Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules
  • Personalization and Templates
  • Configure personalization blocks, dynamic content, and message templates
  • Work with creative teams to build responsive, personalized email templates
  • Campaign Optimization and Reporting
  • Monitor campaign performance (delivery, open rates, click-throughs, conversions)
  • Conduct A/B testing and provide insights for optimization
  • Generate campaign reports and dashboards for stakeholders
Requirements
  • 3–7 years of experience in Adobe Campaign campaign execution and management
  • Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR)
  • Experience with SQL and JavaScript for segmentation and audience building
  • Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates
  • Understanding of data flows, customer journeys, and campaign automation
  • Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail)
  • Strong analytical skills and experience working with reporting & campaign optimization
  • Ability to collaborate with marketing, data, and technology teams
  • Excellent communication and project management skills
Nice to Have
  • Experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target)
  • Knowledge of HTML, CSS, JavaScript for email template troubleshooting
  • Exposure to integration with CRM/CDP systems (Adobe AEP, Snowflake, etc.)

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