Digital Marketing Strategist

3 days ago

Madurai, Tamil Nadu, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 15,00,000
Job Title: Performance Marketing Specialist

We are seeking a skilled marketing professional to lead our digital marketing efforts and drive business growth through data-driven campaigns.

Main Responsibilities:

  • Develop and execute strategic advertising strategies across Google Ads (Performance Max) and Meta Ads to target local and regional businesses in the USA
  • Utilize a test-and-scale approach to build hypotheses, validate with data, and scale winning campaigns
  • Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies for maximum performance
  • Provide weekly reports and actionable insights on campaign performance
  • Own campaign results and be responsible for hitting key performance indicators (KPIs)
  • Collaborate with internal teams on alignment and landing page optimization

Requirements:

  • Mandatory certification in Google Ads and Meta Ads
  • Proven experience running Google Performance Max and Meta Ads campaigns for small to medium-sized businesses
  • Strong understanding of North American business segments and customer behavior
  • Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance
  • Expertise in lead generation, return on ad spend (ROAS) optimization, and budget scaling
  • Strong communication and English proficiency skills

Benefits Package:

  • A dynamic work environment with opportunities for growth and development
  • A competitive salary package
  • The chance to work with a talented team of professionals

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