Search Engine Optimization Lead

5 days ago

Kozhikode, Kerala, India beBeeSearchEngineOptimization Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Search Engine Optimization Professional

We are seeking an experienced and results-driven Search Engine Optimization expert to lead our search engine optimization efforts and drive qualified traffic to our digital platforms.

About Us

We are a fast-growing organization dedicated to transforming education through innovation, technology, and engaging content. Our mission is to empower learners of all ages by making high-quality education accessible and effective.

Job Summary

We are looking for an SEO specialist who can develop and execute comprehensive SEO strategies aligned with business objectives and user intent. The ideal candidate will have a strong understanding of both technical and content SEO, as well as team leadership and management experience.

Key Responsibilities:
  • Develop and execute comprehensive SEO strategies aligned with business objectives and user intent.
  • Conduct keyword research, competitive analysis, and content gap analysis to identify new opportunities.
  • Monitor and optimize on-page and off-page SEO efforts including meta tags, headings, schema markup, internal linking, and site structure.
  • Create and manage a roadmap for SEO initiatives including new content, technical improvements, and backlink strategies.
  • Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc., to measure and report on SEO performance.
Website Optimization:
  • Collaborate with the development team to implement best practices for website performance, site speed, mobile responsiveness, and crawlability.
  • Ensure proper indexing and site architecture to improve overall user experience and search engine visibility.
  • Troubleshoot SEO-related issues such as crawl errors, duplicate content, redirect chains, etc.
Team Leadership & Collaboration:
  • Lead, mentor, and grow a high-performing SEO team including analysts, content strategists, and outreach specialists.
  • Foster cross-functional collaboration with content, marketing, and product teams to ensure SEO alignment.
  • Provide training and upskilling for internal teams on SEO best practices.
Performance Tracking & Reporting:
  • Track, analyze, and report on KPIs including traffic, rankings, conversion, and ROI.
  • Present monthly performance dashboards and actionable insights to leadership.
  • Continuously A/B test and iterate to improve results and ROI from organic channels.

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