Digital Media Strategist

7 days ago

Anantapur, Andhra Pradesh, India beBeePerformance Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title: Performance Specialist

About the Position:

We are seeking a skilled professional to lead paid media planning and campaign optimization for our clients and internal brands across Meta (Facebook & Instagram) and Google (Search, Display, App) platforms.

The ideal candidate will play a key role in driving results by leveraging their expertise in paid media planning, campaign execution, and optimization.

Key Responsibilities:

  • Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads.
  • Collaborate with the creative and strategy teams to build high-performing campaigns.
  • Monitor campaign performance daily and optimize for conversions, return on ad spend, and cost per conversion.
  • Conduct A/B testing on creatives, audience segments, and landing pages.
  • Generate campaign performance reports and insights using analytics tools.

Required Skills and Qualifications:

  • 2–3 years of experience in running Meta & Google Ads campaigns.
  • Strong understanding of paid media key performance indicators like click-through rate, return on ad spend, cost per click, and cost per conversion.
  • Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics.
  • Data-driven mindset with a keen eye for campaign insights and optimizations.

Benefits:

This is an exciting opportunity to contribute to the success of our clients and internal brands.

Bonus Points If You Have:

  • Experience with remarketing, lookalike audiences, and funnel-based targeting.
  • Experience working in a creative/digital agency environment.
  • Certification in Google Ads or Meta Blueprint.

Join us in this challenging and rewarding role

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