Director of Enterprise Growth Initiatives

2 weeks ago

Dindigul, Tamil Nadu, India beBeeDemandGeneration Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Title: Director - Demand Generation

We are seeking a seasoned professional to lead our demand generation efforts, driving awareness, qualified leads, and accelerated pipeline across priority verticals.

The successful candidate will design, implement, and measure full-funnel demand generation strategies that meet quarterly pipeline and revenue goals.

  • Develop and execute multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events.
  • Collaborate with Sales, Solution Engineering, and Practice teams to create 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts.
  • Evaluate campaign performance and ROI through A/B testing, attribution models, lead velocity, and other metrics to optimize programs in real time.
  • Expand and nurture the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer's journey.

Requirements:

  • 12+ years of progressive B2B SaaS marketing experience with a focus on demand generation, ABM, and revenue marketing.
  • Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
  • Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.
  • Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.
  • Strong leadership, strategic thinking, and project management skills with a collaborative, cross-functional mindset.
  • Exceptional analytical, communication, and stakeholder alignment abilities.

What We Offer:

  • Professional and advisory services.
  • Elastic engineering services.
  • Managed services.
  • Talent acquisition & platform resell services.

About the Job:

This role requires a results-driven leader who can drive alignment among Sales, SDRs, and Partner Marketing teams. The ideal candidate will have a strong track record of building and executing successful demand generation strategies that drive business outcomes.

Key Qualifications:

  • Bullet Points:
  • Skills: Strong leadership skills, ability to work collaboratively with cross-functional teams, hands-on expertise with marketing and sales tech stacks, deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.
  • Qualifications: 12+ years of progressive B2B SaaS marketing experience, proven success in building and scaling multi-channel demand generation and ABM programs, exceptional analytical, communication, and stakeholder alignment abilities.

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