
Digital Marketing Strategist
2 weeks ago
At our digital growth agency, we're seeking a skilled Performance Marketing Manager to oversee Meta Ads and Google Ads for performance marketing. This role involves creating and optimizing high-performing ads and developing best-in-class marketing campaigns.
Key Responsibilities- Manage Meta Ads & Google Ads for performance marketing.
- Create, execute, and optimize campaigns end-to-end on various channels to maximize Return On Ad Spend (ROAS).
- Innovate and come up with new campaign ideas and share them with other team members.
- Work with the design and content teams to develop best-in-class marketing campaigns optimized for new user acquisition, relevance, and customer preferences.
- Work closely with team leads to create and drive strategy with the right prioritization of initiatives to deliver the highest returns on performance marketing spends.
- Previous experience of running Google and Facebook ads extensively.
- Managed marketing budgets effectively.
- At least 2 years of experience in Performance Marketing.
- Experience in running ads on lookalike audiences, custom audiences, and interest-based audiences.
- High Ownership (taking complete responsibility for the growth via the respective channels).
- Ability to multi-task, work in a fast-paced environment, and get-things-done.
- Creative outlook and an eye for detail.
- Super Iterative (being able to do 1000s of experiments).
- Excellent analytical skills.
- User Empathy (knowing the pulse of the user).
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