Category Merchandise Director

21 hours ago

Bhavnagar, Gujarat, India beBeeFootwear Full time ₹ 5,00,000 - ₹ 10,00,000
Lead Footwear Category Team

Manage the Footwear category by developing a competitive and customer-relevant assortment, ensuring achievement of targeted goals.

Key Responsibilities:
  • Product Strategy:
    • Develop a product range that balances style, price, and functionality for various consumer segments.
    • Plan product launches ahead of seasons, ensuring timely execution of collections aligned with footwear trends and seasonal demands.
    • Collaborate with the planning team to refine the product assortment continuously.
    • Ensure strict adherence to the buying calendar and pre-defined category milestones.
    • Finalize the product assortment and approve commercial selling prices to ensure competitiveness and profitability.
  • Market Understanding:
    • Understand customer behavior, aspirations, activity-based requirements, and lifestyle trends to translate them into category offerings.
    • Conduct regular competitor analysis to stay informed of market pricing, offers, and assortment strategies.
    • Bridge customer needs with product development by collaborating with designers and influencing the creative process with data-backed insights.
    • Lead post-launch performance analysis, identify gaps, and implement corrective measures quickly.
    • Work with the marketing team to highlight footwear launches through campaigns, influencer tie-ups, and digital platforms.
  • Vendor Partnerships:
    • Build and nurture long-term partnerships with footwear vendors and manufacturers, ensuring a consistent supply chain.
    • Develop a pipeline of alternative vendors to safeguard supply and enable category scalability.
    • Orient vendors about the company's expectations regarding design, quality, sustainability, and delivery schedules.
    • Provide inputs for vendor evaluation based on quality, pricing, capacity, and reliability.
    • Oversee order placement and approval of materials, styles, molds, and pre-production samples.
    • Ensure on-time delivery and resolve escalations related to vendor delays, quality issues, or material shortages.
  • Financial Governance:
    • Manage the Open-to-Buy (OTB) budget for the Footwear category ensuring maximum ROI.
    • Analyze costing structures, pricing strategies, and margin behavior to guide commercial decision-making.
    • Lead vendor negotiations to achieve favorable commercial terms without compromising product quality.
  • Category Display:
    • Work closely with the marketing and visual merchandising teams to ensure impactful footwear displays across all stores.
    • Plan new product launches, effective space utilization, and suggest fixture improvements to enhance product visibility.
    • Collaborate with retail teams to develop and review Planograms, ensuring consistent brand presentation.
  • Team Leadership:
    • Build, coach, and mentor a high-performing team to achieve category goals and develop footwear-specific expertise.
    • Foster engagement, motivation, and ownership within the team.
    • Identify and groom emerging leaders with footwear product knowledge, attention to detail, and merchandising insights.

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