Senior Fashion Liaison

14 hours ago

Bareilly, Uttar Pradesh, India beBeeFashion Full time ₹ 80,00,000 - ₹ 1,50,00,000
Job Title: Senior Fashion Liaison

We seek an experienced Fashion Liaison to spearhead communications and media strategy for fashion and lifestyle clients.

The ideal candidate will have a strong network within the fashion industry and a deep understanding of current trends, tone, and audience.

This role involves building relationships with key stakeholders, pitching trend-relevant stories, and securing impactful media placements in top-tier publications.

Key Responsibilities:
  • Establish and maintain relationships with influential figures in the fashion industry; pitch innovative story ideas to secure coveted media placements.
  • Develop and lead integrated marketing campaigns that showcase each brand's aesthetic, positioning, and seasonal focus.
  • Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
  • Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media consumption.
  • Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
  • Support fashion founders and brand leaders with media training, key message development, and interviews.
  • Guide a team of fashion professionals, encouraging creativity, strong execution, and industry insight.

Qualifications:

  • 4+ years of experience in fashion public relations, with at least 2-3 years focused on luxury or high-end sectors.
  • Strong connections with top-tier fashion publications and influencers.
  • Proven success in leading PR efforts for high-profile fashion events, product launches, and influencer campaigns.
  • Excellent storytelling, writing, and visual communication skills.
  • Deep understanding of fashion trends, consumer behavior, and brand building strategies.
  • Ability to thrive in fast-paced environments and navigate complex client relationships.

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