
Social Media Marketing Professional
4 days ago
The primary role of a Senior Social Media Marketing Specialist is to develop and execute high-quality social media strategies that increase brand awareness, drive engagement, and grow followers.
- Develop and manage content calendars across multiple platforms (Instagram, Facebook, LinkedIn, Twitter, etc.)
- Boost posts and run targeted ads using Meta Ad Manager & Meta Ad Booster
- Set up and optimize paid ad campaigns to maximize reach, engagement, and ROI
- Track and analyze key performance indicators (KPIs) such as Reach, Engagement, CTR, CPL, ROAS, etc. and report weekly/monthly
- Develop and implement strategies to grow followers and improve brand visibility
- Work closely with graphic designers or use tools like Canva for post creation
- Engage with followers and respond to queries and comments promptly
- Research and stay updated with social media trends and algorithm changes
Key Requirements:
- 3-5 years of experience in social media marketing
- Strong expertise in Meta Ad Manager & Meta Post Boosting
- Ability to analyze data and make informed decisions
- Basic graphic design skills or familiarity with tools like Canva/Photoshop
- Good communication skills (written and verbal)
- Self-motivated and deadline-oriented
Benefits:
- Opportunity to work on high-profile social media campaigns
- Collaborative and dynamic work environment
- Ongoing training and development opportunities
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