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Director of Digital Media Strategy

3 weeks ago

India beBeeDigital Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Title: Director of Digital Media Strategy

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As a seasoned professional, you will lead and scale our advertising efforts across multiple platforms. This is a leadership role for someone who can build campaigns, build teams, and drive results.

You will oversee the full-funnel strategy and execution for Google Ads and Meta Ads. You will manage high-performing teams, oversee media buying, audience strategy, creative testing, bidding models, and performance tracking.

This role requires strong leadership and team-building skills, ideally with agency or multi-brand experience. Proven success managing budgets and driving ROI is essential.

Responsibilities:

  • Own the full-funnel strategy and execution for Google Ads (Search, YouTube, Display) and Meta Ads (Facebook, Instagram)
  • Manage multi-million-dollar budgets with a focus on ROI, CAC, LTV, and scaling profitably
  • Build, mentor, and lead a team of paid media specialists and analysts
  • Oversee media buying, audience strategy, creative testing, bidding models, and performance tracking
  • Collaborate closely with the creative, data, and product teams to align messaging and funnel optimization
  • Report results, insights, and forecasts to executive leadership regularly

Requirements:

  • 6–10+ years of experience in performance marketing, with deep expertise in Google Ads and Meta Ads
  • Strong leadership and team-building skills, ideally with agency or multi-brand experience
  • Proven success managing 6- to 7-figure monthly budgets across regions
  • Data-obsessed with a strong grasp of attribution models, A/B testing, and reporting

What We Offer:

  • Competitive salary + performance bonuses
  • Remote flexibility or hybrid setup
  • Ownership of a key department with direct impact on company growth
  • Flat, collaborative team culture