Digital Strategy Manager

4 weeks ago

India Vidyashilp University Full time

About the Role

We are seeking a Digital Strategy Manager who blends storytelling flair with sharp analytical thinking to drive performance and brand growth. This role demands not only technical expertise but also a deep understanding of Gen Z psychology and content consumption habits, ensuring our strategies resonate with young, digital-native audiences. The ideal candidate will have proven success in managing multi-channel campaigns, building social communities, and scaling performance marketing efforts, preferably in education, edtech, consumer tech, e-commerce, or youth-focused brands.

Key Responsibilities

1. Digital Performance & Campaign Leadership

  • Plan, execute, and optimise paid performance campaigns across Google Search, Google Display Network, Meta Ads, and other digital platforms.
  • Monitor and improve ROI through continuous testing, targeting refinement, and creative optimisation.
  • Integrate influencer marketing strategies into overall digital plans to enhance reach and credibility.

2. Social Media Strategy & Community Growth

  • Lead social media and influencer marketing initiatives to grow followers, engagement, and brand love.
  • Craft content strategies tailored for Gen Z and millennial audiences with platform-specific storytelling.
  • Leverage trends, formats, and cultural moments to make brand content highly shareable.

3. SEO & Website Performance

  • Own SEO strategy—on-page, off-page, and technical improvements—to boost rankings, traffic, and conversions.
  • Collaborate with content, design, and web development teams to ensure SEO alignment.

4. Insights & Analytics

  • Analyze audience behavior and content consumption patterns to inform campaign direction.
  • Prepare data-driven reports with actionable insights for continuous improvement.

Required Skills & Competencies

  • Technical Mastery: Google Ads, Google Analytics, Meta Business Suite, SEO tools (SEMRush, Ahrefs, Google Search Console).
  • Creative Storytelling: Ability to turn brand goals into narratives that resonate with youth audiences.
  • Analytical Mindset: Data-driven decision-making with a strong grasp of performance metrics.
  • Proven experience in lead generation, search & display campaigns, SEO management, and social media growth.
  • Leadership in social media, influencer marketing, and paid performance campaigns.
  • Experience in education, edtech, consumer tech, e-commerce, or youth brands preferred.
  • Strong written communication skills and ability to collaborate cross-functionally.

Qualifications

  • Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
  • 4+ years of experience in digital performance marketing, SEO strategy, and social media strategy.
  • Certification in Google Ads, Google Analytics, or Meta Ads will be an advantage.

If you are interested to the work in University send updated resume to

Regards,

Srikanth B.S.

HR Team

Vidyashilp University

  • Digital Marketing Manager

    2 weeks ago

    Delhi, Dwarka, India Credence Digital Marketing Full time

    Job Description As a Digital Marketing Manager, you will be responsible for strategizing, executing, and optimizing comprehensive digital marketing campaigns. Your role will involve overseeing SEO and PPC projects, managing client relationships, and ensuring high-quality performance across all channels. You will be the key point of contact for our...

  • Digital Marketing Intern

    2 weeks ago

    Pune, India Digital Affluent Full time

    Job Description Company Description Digital Affluent is a results-oriented, full-service AI digital marketing agency dedicated to growing businesses through innovative market strategies. We specialize in increasing traffic, acquiring customers, and reaching new markets. Our team works closely with clients to meet their sales goals and generate more leads,...

  • Digital Marketing Intern

    7 days ago

    India Next Lap Full time

    Next Lap is building the digital home for endurance sports - connecting athletes, events, and communities. We’re a fast-moving startup using tech to help recreational athletes track, share, and celebrate their journeys.About the RoleWe’re looking for a Digital Marketing Intern – Operations & Strategy at Next Lap. This is a refreshed and expanded...

  • Digital Marketing Intern

    1 week ago

    India Next Lap Full time

    Next Lap is building the digital home for endurance sports - connecting athletes, events, and communities. We’re a fast-moving startup using tech to help recreational athletes track, share, and celebrate their journeys. About the Role We’re looking for a Digital Marketing Intern – Operations & Strategy at Next Lap. This is a refreshed and expanded...

  • Digital Marketing Intern

    7 days ago

    India Next Lap Full time

    Next Lap is building the digital home for endurance sports - connecting athletes, events, and communities. We’re a fast-moving startup using tech to help recreational athletes track, share, and celebrate their journeys. About the Role We’re looking for a Digital Marketing Intern – Operations & Strategy at Next Lap. This is a refreshed and expanded...

  • Consulting manager

    4 weeks ago

    India ISG Full time

    Website: Wanted: dynamic and creative individuals ready to connect with a like-minded team. You’ll enjoy all the autonomy you need to help our clients make their digital infrastructure faster and more effective. Free reign for free spirits doesn’t mean you’ve got to go it alone. Over 1400 teammates from around the globe are eager to help you out when...

  • Consulting manager

    2 weeks ago

    India ISG Full time

    Website: Wanted: dynamic and creative individuals ready to connect with a like-minded team. You’ll enjoy all the autonomy you need to help our clients make their digital infrastructure faster and more effective. Free reign for free spirits doesn’t mean you’ve got to go it alone. Over 1400 teammates from around the globe are eager to help you out...

  • Consulting manager – digital adoption platform

    3 weeks ago

    India ISG Full time

    Website: Leading Global Technology Research & Advisory Firm | ISG (isg-one.com)Wanted: dynamic and creative individuals ready to connect with a like-minded team. You’ll enjoy all the autonomy you need to help our clients make their digital infrastructure faster and more effective. Free reign for free spirits doesn’t mean you’ve got to go it alone. Over...

  • Digital Marketing Executive

    3 weeks ago

    Jodhpur, India Simul Digital Full time

    Job Description Simul Digital is a growing digital agency looking for a PPC Executive to join their creative team and search department. You'll deliver on some exciting paid marketing projects for a variety of clients across different industries, as well as for us too. We are a young, vibrant company and you will be given responsibility from day 1, with...

  • Digital Marketing Intern

    7 days ago

    india, IN Next Lap Full time

    Next Lap is building the digital home for endurance sports - connecting athletes, events, and communities. We’re a fast-moving startup using tech to help recreational athletes track, share, and celebrate their journeys.About the RoleWe’re looking for a Digital Marketing Intern – Operations & Strategy at Next Lap. This is a refreshed and expanded...