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Senior Brand Strategist

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Brand Leadership Opportunity

This is a key role that drives the development and implementation of a comprehensive brand strategy across various stakeholders.

The successful candidate will be responsible for positioning the institution's brand to enhance its visibility, reputation, and engagement.

Key Responsibilities:
  1. Brand Strategy & Management
  • Develop and execute a branding strategy aligned with institutional goals.
  • Maintain consistency of brand identity across all channels (digital, print, events).
  • Enhance brand recall and equity within the education ecosystem.
  1. Public Relations & Media Management
  • Foster strong relationships with media, influencers, and industry bodies.
  • Create press releases, articles, and speeches for leadership.
  • Manage media coverage, crisis communication, and institutional reputation.
  1. Digital & Social Media Presence
  • Drive brand presence on social media platforms.
  • Oversee content strategy, storytelling, and digital campaigns.
  • Utilize analytics for continuous improvement.
  1. Events & Outreach
  • Organize branding events, education fairs, conferences, and community outreach.
  • Ensure institutional visibility at national and international forums.
  1. Stakeholder Communication
  • Manage internal communications and alumni engagement.
  • Collaborate with academic, CRC, and admissions teams for brand alignment.