Mobile Gaming Performance Specialist

2 days ago

Bareilly, Uttar Pradesh, India beBeeAcquisition Full time ₹ 20,00,000 - ₹ 25,00,000

About our company, Flecks Labs isn't mentioned in this title

Acquisition and Growth Manager Role Overview

Our goal is to find a talented Acquisition and Growth Manager who can drive profitable growth through precision targeting, smart bidding, and relentless creative iteration.

This role is ideal for an experienced marketer who treats growth as a math problem and knows how to scale campaigns profitably.

  • Plan, execute, and continuously optimize paid UA campaigns across multiple channels.
  • Develop and manage budgets to maximize Return on Ad Spend (ROAS).
  • Analyze deep-funnel metrics and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types.
  • Build robust attribution models and cohort analyses using advanced tools.
  • Collaborate with product teams on monetization strategies and funnel optimization.
  • Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.

Requirements

  • 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling UA with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
  • Familiarity with attribution platforms and key metrics.
  • Experience running campaigns on both Android and iOS.
  • Strong sense of creative testing strategy and knowledge of what works in casual game ads.

Bonus Points

  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.
  • Background in game monetization and live ops.
  • Ability to brief and evaluate creative teams with performance-first instincts.
  • Passion for casual gaming and interest in behavioral psychology for player acquisition.

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