Digital Marketing Strategist

1 week ago

Cochin, Kerala, India beBeePerformanceMarketing Full time ₹ 1,04,000 - ₹ 1,30,878

We are seeking a skilled professional to play a pivotal role in planning, executing, and optimizing performance marketing campaigns across various digital platforms.

This position is designed to drive business growth and meet key performance indicators (KPIs).

The ideal candidate will have extensive experience in paid media strategy, audience targeting, and advanced analytics to maximize return on investment (ROI) while contributing to the overall marketing strategy.

The role requires a strategic thinker with the ability to manage multi-channel campaigns, analyze performance metrics, and optimize results to achieve business objectives.

Key Responsibilities:

  • Campaign Strategy Development & Execution: Develop and implement comprehensive performance marketing strategies across platforms including Meta Ads, Google Ads, Criteo, AdRoll, RTB, and programmatic advertising.
  • Design and optimize campaigns that drive targeted traffic, conversions, and overall business growth.

Campaign Management & Optimization: Manage the full campaign lifecycle, including budgeting, targeting, creative optimization, bidding strategies, and A/B testing to ensure campaigns meet KPIs.

Continuously refine digital advertising efforts to drive high-quality leads, improve sales, and maintain a strong focus on conversion rate optimization (CRO).

Performance Analysis & Reporting: Continuously monitor, analyze, and interpret campaign performance metrics across all paid media channels.

Derive actionable insights from data to optimize campaigns and ensure the best possible ROI while identifying opportunities to scale.

Prepare and present detailed performance reports to internal stakeholders, translating key findings into strategic recommendations and decisions.

Cross-Functional Collaboration & Alignment: Collaborate with creative, design, and product teams to ensure alignment of performance marketing strategies with overall business goals and objectives.

Stay updated on the latest industry trends, emerging technologies, and best practices in performance marketing to implement innovative strategies and tools.

Qualifications:

  • 5+ years of experience in performance marketing, with a strong focus on paid media campaigns.
  • Extensive hands-on experience with Meta Ads, Google Ads, Criteo, AdRoll, RTB, and programmatic advertising.
  • Deep understanding of conversion rate optimization (CRO) and expertise in digital analytics tools such as Google Analytics, Facebook Ads Manager, and others.
  • Proven track record of driving measurable results through performance marketing campaigns.

Benefits:

  • Dedicated team
  • Opportunities for growth
  • Competitive salary and benefits package

In order to be considered for this position, please make sure your resume includes:

  • Experience in performance marketing
  • Knowledge of digital analytics tools

Apply now and join our team of professionals who drive business growth through performance marketing.

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