Digital Marketing Specialist

2 days ago

Bareilly, Uttar Pradesh, India beBeeDigital Full time ₹ 50,00,000 - ₹ 85,00,000

Job Title: Social Media Associate

Job Description:

This role is responsible for driving growth and engagement across school fan pages. The ideal candidate will be skilled in short-form video creation, social media campaigns, and platform optimization.

The successful candidate will be measured on 15% monthly follower growth, 10%+ engagement rates, and consistent daily content output.

Key Responsibilities:
  • Content Production (60%)
  • Create 5 high-quality videos weekly (Reels/Shorts, testimonials, event highlights).
  • Publish daily shorts across YouTube & social media.
  • Design 5+ static posts weekly (graphics, carousels, stories).
  • Update weekly Google My Business posts.
Growth & Engagement (25%)
  • Deliver 15% monthly follower growth & 10%+ engagement rates.
  • Share weekly updates (photos, events, announcements).
  • Drive 6+ Google reviews/month per location.
Campaigns & Initiatives (15%)
  • Execute 1+ localized digital campaign/month.
  • Train students to create content via Social Media Clubs.
  • Track and report KPIs with actionable insights.
Performance Metrics (KPIs)
  • 5 videos/week | Daily shorts | 5+ static posts/week
  • 15% follower growth (monthly) | 10%+ engagement rate
  • 6+ Google reviews/location/month
Required Skills & Qualifications:
  • Graduate (Marketing, Mass Comm., or related field preferred).
  • 2+ years in social media marketing with focus on short-form video.
  • Hands-on with Canva, CapCut, Premiere Pro (or similar).
  • Proven track record in achieving 15%+ monthly account growth.
  • Strong communication, organizational, and collaboration skills.

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