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Fresh Produce Visionary

3 weeks ago

Hubli, Karnataka, India beBeeProduce Full time ₹ 40,00,000 - ₹ 80,00,000
Category Leader - Fresh ProduceAbout the Opportunity

We are looking for a Category Leader to lead our sourcing, sales, and category development efforts for fresh produce. The ideal candidate will have strong knowledge of fresh produce value chains and hands-on sales experience.

Key Responsibilities
  1. Category Strategy & Planning
  • Develop and execute growth plans across vegetables and fruits.
  • Track mandi price trends, international trade flows, and customer demand patterns.
  • Define assortment strategy (varieties, pack sizes, sourcing regions) for each category.
Sales & Business Development
  • Directly drive sales of assigned categories across various channels.
  • Build strong customer relationships and close deals to achieve revenue and margin targets.
  • Over time, recruit, train, and manage a sales team to scale with category volumes.
Sourcing & Supplier Development
  • Build strong supplier networks across regions: vegetables in Nasik, Karnataka, MP, AP, UP and fruits in Himachal, Kashmir, imported apples; Nagpur/Maharashtra oranges.
  • Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability.
  • Explore import/export opportunities for off-season coverage.
Operations & Supply Chain
  • Align with procurement and operations for efficient sourcing, grading, packaging, and logistics.
  • Optimize farm-to-customer movement, minimizing wastage and cost.
  • Ensure freshness and availability across the portfolio.
Financial & Performance Management
  • Own the financial performance of the assigned categories—managing revenues, margins, and working capital.
  • Monitor SKU profitability, wastage levels, and demand-supply alignment.
  • Generate regular performance dashboards highlighting risks and opportunities.