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Senior B2B Demand Generation Strategist

1 month ago


Ghaziabad, Uttar Pradesh, India Notchup Full time

We are seeking a highly experienced Senior B2B Demand Generation Strategist to drive lead generation efforts for our platform and services.

About the Role

The ideal candidate will be responsible for generating demand, researching target audiences, defining campaign strategies, and implementing multi-channel campaigns to reach key decision-makers. This role requires strong analytical skills, attention to detail, and excellent communication abilities.

Key Responsibilities:

  • Develop and execute demand generation strategies across multiple channels, including social media, email marketing, and paid advertising.
  • Research and identify target audiences, their pain points, buying behaviors, and preferred communication channels.
  • Collaborate with content creators to develop high-quality content that resonates with the target audience.
  • Analyze campaign performance, optimize results, and measure ROI.
  • Work closely with cross-functional teams to ensure alignment and maximize impact.

Requirements:

  • 5+ years of experience in B2B demand generation, sales, or a related field.
  • Proven track record of driving lead generation and revenue growth.
  • Expertise in lead research tools, such as LinkedIn Sales Navigator, and similar platforms.
  • Familiarity with cold emailing tools, like Apollo and SmartLeads.
  • Experience with Google Ads, Facebook Ads, and other paid advertising channels.
  • Strong analytics skills and proficiency in tools like Google Analytics and MS Clarity.
  • Excellent communication and interpersonal skills.

What We Offer:

  • A competitive salary range of $120,000 - $160,000 per year.
  • A dynamic work environment with opportunities for growth and development.
  • A collaborative team culture that values innovation and creativity.