Brand Growth Specialist

5 days ago


Thoothukudi, Tamil Nadu, India beBeeDigital Full time ₹ 60,00,000 - ₹ 80,00,000
Marketing Professional

About the Role

The primary objective of this position is to support brand growth initiatives across various product areas under our portfolio.

Job Responsibilities:

Project Management:

  1. Market Insight: Understand the target audience, their motivations and obstacles; competitive landscape, etc.
  2. New Products Development (NPD): Assist in developing communication strategies across touchpoints such as product display pages, direct-to-consumer store, CRM interactions, marketplaces, etc.
  3. Communication Development: Support managing all consumer touchpoints - social media, performance marketing, influencer partnerships, brand campaigns, etc.
  4. Data Analysis: Drive measurement and insights for various marketing initiatives.
  5. Stakeholder Management: Collaborate with relevant teams and external partners/agencies/vendors.
  6. Offline Understanding: Track offline business performance metrics like Distribution across different store formats, ECO/Unique ECO, Primary & Secondary Revenue, Visibility and Planogramming.
  7. Support Portfolio Management, Sales Support, Customer Service, etc. to drive product/therapy success.

Requirements:

  • Bachelor's degree in Communication, business administration, or related field.
  • Experience in handling business in Offline channel is mandatory.
  • 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing.
  • Highly motivated & Self-driven, enthusiastic team player.
  • Ability to manage multiple projects simultaneously.
  • Passionate about building a consumer brand.


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