
Brand Growth Specialist
6 days ago
About the Role
The primary objective of this position is to support brand growth initiatives across various product areas under our portfolio.
Job Responsibilities:
Project Management:
- Market Insight: Understand the target audience, their motivations and obstacles; competitive landscape, etc.
- New Products Development (NPD): Assist in developing communication strategies across touchpoints such as product display pages, direct-to-consumer store, CRM interactions, marketplaces, etc.
- Communication Development: Support managing all consumer touchpoints - social media, performance marketing, influencer partnerships, brand campaigns, etc.
- Data Analysis: Drive measurement and insights for various marketing initiatives.
- Stakeholder Management: Collaborate with relevant teams and external partners/agencies/vendors.
- Offline Understanding: Track offline business performance metrics like Distribution across different store formats, ECO/Unique ECO, Primary & Secondary Revenue, Visibility and Planogramming.
- Support Portfolio Management, Sales Support, Customer Service, etc. to drive product/therapy success.
Requirements:
- Bachelor's degree in Communication, business administration, or related field.
- Experience in handling business in Offline channel is mandatory.
- 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing.
- Highly motivated & Self-driven, enthusiastic team player.
- Ability to manage multiple projects simultaneously.
- Passionate about building a consumer brand.
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