Social Media Marketing Specialist

4 weeks ago


Navi Mumbai, Maharashtra, India AdEngage Full time

AdEngage is seeking a dynamic Social Media Marketing Executive to join our team.

Job Role: Social Media Marketer

Key Responsibilities:

  • Content Creation: Develop engaging and relevant content for various social media platforms.
  • Strategy Development: Create and execute social media marketing strategies to meet business goals.
  • Audience Engagement: Interact with and respond to followers, comments, and messages.
  • Analytics and Tracking: Monitor and analyze social media performance metrics to optimize strategies.
  • Ad Campaign Management: Plan, create, and manage paid advertising campaigns on social platforms.
  • Trend Monitoring: Stay updated on industry trends and incorporate them into strategies.
  • Brand Representation: Ensure consistent brand voice and image across social channels.
  • Community Building: Foster a sense of community and loyalty among followers.
  • Collaboration: Coordinate with other marketing and creative teams for cohesive campaigns.
  • Reporting: Provide regular reports and insights to management on social media efforts.

Qualifications:

  • Bachelor's degree in marketing or related field
  • Proven work experience in social media marketing along with in-depth platform knowledge
  • Proficient in content creation and graphic design tools
  • Strong analytical and communication skills
  • Deep understanding of brand positioning and identity


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