Web Experience Strategist

2 weeks ago

Hyderabad, Telangana, India beBeeFrontend Full time ₹ 15,00,000 - ₹ 25,00,000

Job Title: Senior Executive Analyst

Key Responsibilities:
  • Drive the development of a seamless and brand-consistent user experience across devices.
  • Manage and oversee all website content updates — banners, landing pages, PLP/CLP/HP updates, product launches, and campaign rollouts.
  • Conceptualize and launch new website features to enhance engagement (e.g., improved CLP sorting, dynamic landing pages, interactive modules).
  • Monitor website KPIs: load speed, CTR, bounce rate, session time, conversion rate.
Benefits:
  • +10–15% improvement in speed and responsiveness.
  • 100% on-time rollout of content and creative updates.
  • Increase CTR and session duration through new features and personalization.
  • Measurable uplift in CVR via A/B testing and UX improvements.
Requirements:
  1. Frontend Product Ownership:
  • Define and own the website frontend roadmap aligned with business goals.
  • Partner with tech/design teams to deliver fast, responsive, and user-friendly pages.
Content & Creative Strategy:
  • Collaborate with design and marketing teams to ensure creatives are optimized for engagement and conversions.
  • Own the content calendar to ensure timely execution of campaigns.
Feature Launches & Experimentation:
  • Plan and execute A/B and multivariate tests to optimize layouts, content placements, and new features.
  • Track outcomes of experiments and scale successful initiatives.
Cross-Functional Leadership:
  • Work with marketing, merchandising, and product teams to align website initiatives with business objectives.
  • Act as the voice of the user, ensuring customer-centric thinking in all website decisions.

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