Lead Generation and Partner Marketing Specialist

1 week ago

Pune, Maharashtra, India Avalara Full time

Avalara is a leader in the cloud compliance platform space, processing nearly 40 billion customer API calls and over 5 million tax returns a year. We are seeking a highly motivated and organized Lead Generation and Partner Marketing Specialist to join our team.

About the Role

The Lead Generation and Partner Marketing Specialist will be responsible for developing and executing strategies to drive lead generation and conversion through various channels, including channel marketing automation, partner portals, and other digital marketing platforms. This role requires strong analytical and problem-solving skills, as well as the ability to work effectively in a fast-paced environment.

Key Responsibilities
  • Develop and execute strategies to drive lead generation and conversion through various channels
  • Manage and maintain partner relationships to ensure alignment and commitment to business objectives
  • Collaborate with cross-functional teams to identify and prioritize marketing initiatives and projects
  • Analyze data and metrics to measure the effectiveness of marketing campaigns and programs
Requirements

To be successful in this role, you will need to have a Bachelor's degree in marketing or related field of study, 5 years of experience in a partner marketing lead generation role, advanced experience in Salesforce, and advanced experience in Partner Relationship Management (PRM) software such as MindMatrix, Zift, or similar.

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