Senior Manager

4 days ago


Aligarh, Uttar Pradesh, India beBeeDemandGeneration Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
About the Role

The primary objective of this position is to oversee and execute comprehensive demand generation strategies, effectively building awareness and driving qualified leads across priority markets.

  • Develop multifaceted campaigns that incorporate paid media, search engine marketing, content syndication, email, social media, webinars, and virtual events to meet quarterly sales pipeline and revenue targets.
  • Collaborate with Sales, SDRs, and Partner Marketing teams to ensure alignment on go-to-market goals, campaign messaging, target audience segmentation, and tactics for accelerating the sales funnel.
Key Responsibilities
  • Demand Generation Strategy: Develop, implement, and measure full-funnel demand generation strategies to drive business growth.
  • Account-Based Marketing (ABM) Leadership: Design and execute targeted ABM campaigns for strategic enterprise accounts, focusing on personalized engagement and account-level metrics.
  • Performance Metrics and Optimization: Establish and own key performance indicators (KPIs) for demand generation and ABM, including lead quality, sales-qualified leads, marketing-sourced and influenced pipeline, account engagement metrics, and campaign-level return on investment and customer acquisition cost.

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