Senior PR Strategist

4 weeks ago


Delhi, Delhi, India Archetype Full time
About the Role

We are seeking a highly skilled communications professional to join our team as a PR Consultant. In this role, you will be responsible for driving the implementation of PR campaigns and achieving results for our clients.

Key Responsibilities

The successful candidate will be responsible for:

  • Team leading for medium to large-sized accounts, providing client consultancy and day-to-day account management to clients.
  • Project managing accounts, ensuring work is delivered on time and to a high standard, and formulating and delivering creative ideas and solutions to meet client objectives.
  • Managing Associate Consultants and Consultants and playing a role in their development and training.
  • Ensuring the client team undertakes account administration, including maintaining WIP documents, writing contact reports, and sharing coverage and managing media lists.
  • Leveraging media networks and successfully pitching in stories.
  • Understanding and enabling the use of traditional and social media tools to track coverage, gauge online sentiment, and understand media and industry trends.
  • Playing a key role in new business development by cultivating relationships with clients and continuing to build business networks and attending networking events.
  • Playing a role in Archetype's new business pitching.
Requirements

To be successful in this role, you will need:

  • Either an experienced Account Manager with 4-5 years' experience.
  • Experience in technology, B2B, or corporate PR is an advantage.
  • Experience at leading accounts, providing high-quality client counsel, and proven ability to formulate and deliver creative ideas and solutions to meet client objectives.
  • A great writer who can draft PR materials with ease, such as press releases, bylines, and articles.
  • Proven experience in managing and supporting junior team members with client work and career progression.
  • Great contacts with local media, ideally in business, tech, and/or finance media. Regional media experience is a bonus.
  • Experience working on new business pitches.


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