Digital Marketing Associate

3 weeks ago


Delhi, Delhi, India DinePalace Foodme Full time
About the Role

We are seeking a highly skilled Associate Marketing Manager to join our dynamic team at DinePalace / Foodme, a Toronto-based Marketing and Software Technology firm focused on the Restaurant Sector.

The ideal candidate will have experience in managing ad campaigns, designing graphics, and executing social media strategies. Proficiency in Canva, Meta Ads, and Google AdWords is essential.

Key Responsibilities
  1. Create visually engaging graphics for digital campaigns, social media, websites, and other marketing materials using Canva, ensuring all designs align with brand guidelines and marketing objectives.
  2. Develop and manage content calendars for various social media platforms, including Instagram, Facebook, LinkedIn, and Twitter, designing and scheduling posts that resonate with the target audience and maintain consistent brand messaging.
  3. Produce short-form video content, including reels, that drive engagement and increase brand visibility on social media, staying updated with the latest trends and incorporating them into content creation.
  4. Plan, execute, and optimize ad campaigns across platforms such as Google, Facebook, and Instagram, monitoring ad performance, adjusting strategies as needed, and reporting on campaign effectiveness.
  5. Conduct keyword research, create ad copies, and manage bids to optimize Google AdWords campaigns, analyzing campaign data to make informed decisions and improve ROI.
  6. Collaborate with cross-functional teams, including marketing, content, and design, to develop cohesive campaigns, presenting campaign ideas, results, and insights to team members and stakeholders.
Requirements
  • Bachelor's degree in B.Tech or Marketing Communications, Graphic Design, or a related field.
  • 3 years of experience in marketing with a strong focus on graphic design, social media, and ad campaigns.
  • Proficiency in Canva, Meta Ads, and Google AdWords.
  • Proven experience in social media content creation, including reels.
  • Strong analytical skills and the ability to make data-driven decisions.
  • Excellent communication and organizational skills.
  • Creative and innovative mindset with a strong attention to detail.
  • Experience in the Restaurant industry is a must.
Benefits
  • Competitive salary and benefits package.
  • Opportunity to work in a dynamic and creative environment.
  • Growth and development opportunities within the company.

We offer a flexible work environment, and remote work options are available.

DinePalace / Foodme is an equal opportunities employer.



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