Digital Growth Strategist

19 hours ago

Salem, Tamil Nadu, India beBeeGrowth Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
About the Role

We are seeking a highly skilled Digital Growth Strategist to spearhead our efforts to accelerate user acquisition, engagement, and retention across our fintech products.

This individual will play a critical role in defining and optimizing growth funnels, identifying new opportunities, and ensuring alignment across departments to maximize business impact.

Our ideal candidate has 6-8 years of experience in growth marketing, preferably in the fintech or financial services industry. They possess a deep understanding of consumer acquisition, consumer journey, and consumer interaction with digital apps.

Key Responsibilities:

  • Growth Strategy Development:
    • Develop and implement holistic growth strategies for our portfolio covering various acquisition and engagement channels including:
      • Mobile app
      • Website
    • Acquisition, Engagement and retention for the APP and Web
    • Monetization use cases
  • Stakeholder Management:
    • Manage and coordinate with key platform partners to optimize growth campaigns, platform integrations, and new feature launches.
  • Experimentation & Innovation:
    • Drive growth by designing and scaling experimentation frameworks, leveraging beta tools and new features introduced by partners.
  • Cross-functional Collaboration:
    • Work with analytics, product, and finance teams to monitor KPIs, analyze campaign performance, and iterate marketing strategies accordingly.
  • Leadership & Mentorship:
    • Provide leadership and mentorship to junior team members, fostering a high-performance culture focused on continuous learning and results.

Required Skills and Qualifications

  • Bachelor's degree in Marketing, Business, Finance, or related field; MBA preferred.
  • A deep understanding of consumer acquisition, consumer journey and consumer interaction with digital apps.
  • Strong experience with digital marketing platforms, including Google Ads, Meta Business Manager, and other growth tools.
  • Proven track record of managing complex projects and stakeholder relationships effectively.
  • Expertise in agile project and sprint management methodologies.
  • Demonstrated success in devising and executing growth strategies that leverage app and web platforms.
  • Deep understanding of customer acquisition funnels, referral programs, and add-on product marketing.
  • Excellent analytical skills with the ability to interpret data and turn insights into actionable growth plans.
  • Strong communication skills and ability to manage cross-functional teams.

Benefits

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

Others

If you are a motivated and experienced growth marketer looking for a new challenge, please submit your application.

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