Digital Marketing Strategist

2 weeks ago

Allahabad, Uttar Pradesh, India beBeePerformance Full time ₹ 9,00,000 - ₹ 15,00,000

Key Performance Areas:

  • Develop and execute comprehensive performance marketing strategies that align with business objectives and drive measurable growth.
  • Plan, launch, and optimize paid marketing campaigns across Google Ads, Bing Ads, and key social platforms, including Meta (Facebook & Instagram).
  • Leverage tools like Google Analytics, Google Tag Manager, and platform-specific insights to track user behavior, campaign performance, and conversion pathways.

Required Skills and Qualifications:

  • 1–3 years of experience in performance marketing / digital marketing, preferably at a digital marketing or creative agency (MANDATORY), has worked with multiple industries, specifically D2C brands.
  • Hands-on experience with key digital advertising platforms, including Google Ads, Meta Ads (Facebook/Instagram), SEO, Google Analytics and e-commerce platforms like Shopify, WooCommerce.
  • Expertise in data analytics and reporting tools, such as Google Analytics and data visualisation tools
  • Excellent communication and collaboration skills.
  • A/B testing and conversion rate optimisation experience.
  • Creative strategy for ads.

Job Responsibilities:

  1. Ensure campaign objectives are clearly defined, executed, and optimized to achieve maximum ROI and customer acquisition.
  2. Align messaging with brand tone while tailoring creatives and copy to each platform's best practices.
  3. Use data to inform decisions and iterate on strategy for continuous improvement.
  4. Manage and allocate digital advertising budgets effectively, ensuring optimal use of resources and cost efficiency.
  5. Continuously A/B test creatives, ad copies, targeting, and bidding strategies to identify high-performing combinations.
  6. Monitor competitors' performance marketing strategies and identify opportunities for improvement and differentiation.
  7. Present campaign insights, performance reports, and optimization plans to internal stakeholders and clients.
  8. Analyse KPIs such as CTR, conversion rate, CAC, ROAS, and engagement metrics to drive future planning.

Benefits:

  • Strategy Development & Execution.
  • Multi-Channel Campaign Management.
  • Data & Performance Analytics.
  • Budget & ROI Management.
  • Campaign Optimization & Experimentation.
  • Innovation & Channel Exploration.
  • Collaboration & Communication.
  • Reporting & Insights.

Additional Information:

Conversion Rate Optimisation: Continuously improve landing pages, ad creatives, and user experiences to maximize conversion rates and customer acquisition.

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