Performance Marketing Strategist

1 day ago

Mumbai, Maharashtra, India beBeeGrowth Full time ₹ 9,00,000 - ₹ 12,50,000
User Acquisition Specialist

Job Overview
We're seeking a results-driven User Acquisition Specialist to drive profitable growth through precision targeting, smart bidding, and relentless creative iteration.

The ideal candidate will own campaign strategy, execution, and optimization across multiple channels — ensuring that every dollar spent translates into measurable revenue.

This role is ideal for a marketer who treats growth as a math problem, thrives on efficiency, and knows how to scale campaigns profitably.

Key Responsibilities:
1. Plan, execute, and continuously optimize paid user acquisition campaigns across various platforms.
2. Develop and manage budgets with the goal of maximizing return on ad spend (ROAS).
3. Analyze deep-funnel metrics and adjust strategy based on true value generation.
4. Run sophisticated creative testing and iterate on high-performing ad types.
5. Build robust attribution models and cohort analyses using advanced tools.
6. Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
7. Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.

Requirements:
1. 2+ years of experience in user acquisition or performance marketing with a strong ROAS mandate.
2. Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
3. Track record of scaling user acquisition with positive unit economics.
4. Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
5. Familiarity with attribution platforms and key metrics such as ARPU, ARPDAU, and retention.

Bonus Points:
Experience with Facebook Instant Games and optimizing HTML5 campaigns.
Background in game monetization and live ops.
Ability to brief and evaluate creative teams with performance-first instincts.
Passion for casual gaming and interest in behavioral psychology for player acquisition.

What We Offer:
Competitive salary + equity.
High ownership role focused on scaling games profitably.
Remote-first culture with flexible hours.
Work with a sharp, driven team that values experimentation and results.
Access to real-time data, automation tools, and budget autonomy to execute fast.

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