AI-powered Go-to-Market Strategist

2 days ago

Madurai, Tamil Nadu, India beBeeGrowthEngineer Full time ₹ 1,80,00,000 - ₹ 2,40,00,000
Marketing Automation Engineer

About us.

We are a fast-growing global retail image recognition company that provides real-time retail shelf monitoring solutions and advanced analytics to worldwide manufacturers and retailers. Our AI-image recognition platform, ShelfWatch, automatically checks retail shelf conditions and compliance from store images captured by field reps during store audits. This helps major Fortune 500 companies track their retail in-store sales execution daily and make data-driven decisions that impact store sales.

Our team is led by experienced professionals with headquarters in the USA and offices across India, UK, Europe, and Mexico. We have deployed our solutions in 40 countries globally, covering over 1 million stores and processing over 10 million photos per month.

Growth Opportunities

We are seeking an execution-focused Marketing Automation Engineer to join our Growth team. This role involves translating go-to-market strategies into operational systems across our ABM, outreach, and CRM stack, using modern RevOps tools. The successful candidate will lead the charge in enriching leads, orchestrating personalized outreach, integrating performance data, and driving measurable pipeline growth from high-value accounts.

Key Responsibilities

  • Implement, administer, and maintain automation tools including Clay, SmartLead, Zoho CRM, GetSales.io, Apollo, and other marketing technologies.
  • Partner with Marketing and Sales to streamline CRM workflows, lead routing, and campaign attribution.
  • Create and maintain performance dashboards and troubleshoot campaign underperformance using behavioral signals, buying intent, and job change triggers from Clay and other platforms.
  • Execute account-based marketing strategies, focused on driving new business and expanding existing revenue in close collaboration with Sales, Customer Experience, and Marketing.
  • Coordinate with Sales, CX, and cross-functional teams to shortlist target accounts, map pain points, and operationalize ABM plans.
  • Monitor performance dashboards and troubleshoot campaign underperformance using behavioral signals, buying intent, and job change triggers from Clay and other platforms.
  • Partner with Marketing Ops and RevOps to streamline CRM workflows, lead routing, and campaign attribution.
  • Translate strategic input from Product Marketing and Content into account-specific assets and value propositions ready for deployment.
  • Oversee execution timelines with external vendors and agencies to deliver campaigns efficiently and on schedule.

Requirements

  • 3+ years of Account-Based Marketing experience in B2B marketing and/or B2B SaaS industry preferred.
  • Hands-on experience with Clay, Zoho CRM, GetSales.io, Salesforce/Pipedrive, and automation tools like Zapier or Make or comparable technical tools.
  • Proven ability to plan and execute multi-channel campaigns aligned to account segments, company size, and deal stages.
  • An affinity for learning complex, highly technical products and strong technical aptitude generally.
  • Excellent analytical thinking—ability to identify conversion gaps and optimize based on data signals.
  • A self-starter who can work independently and take ownership of Revenue operations.

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