Foods Brand Manager

3 days ago

Vadodara, Gujarat, India beBeeEcommerce Full time ₹ 10,00,000 - ₹ 16,00,000
Brand Management Job Description

Job Purpose:

Our company is looking for a highly motivated and experienced Brand Manager to lead the development and implementation of our food brand strategy.

As a Brand Manager, you will be responsible for building and scaling our new food brand from inception, driving its strategy, positioning, and market presence. You will lead end-to-end brand initiatives across digital, retail, D2C, and marketplaces, ensuring strong consumer connection and business impact.

Key Responsibilities & Accountability:

  • Develop and implement brand strategy, positioning, and value proposition.
  • Drive integrated marketing campaigns (ATL, BTL, digital, influencer, PR, OOH).
  • Manage consumer and market research, track brand health, and generate insights.
  • Partner with performance marketing teams/agencies to ensure effective brand messaging.
  • Plan and execute BTL activations, in-store visibility, and sales enablement tools.
  • Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
  • Manage brand budgets, track ROI, and ensure measurable outcomes.
  • Collaborate cross-functionally with internal teams and external partners for seamless execution.

Functional Competencies:

  • Brand Strategy & Positioning
  • Integrated Marketing Execution
  • Consumer Insights & Analytics
  • E-commerce & D2C Management
  • Budgeting & Planning

Job Specification:

  • Experience: 4–5 years in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
  • Education: Graduate/MBA in Marketing, Brand Management, or related field.
  • Background: Hands-on experience in building brands on D2C and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling brand budgets.

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