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1 day ago
We are seeking a highly skilled Senior CDP Strategist to drive strategy, consulting, and solution leadership across Customer Data Platform (CDP) initiatives. This is a key role that requires a strong blend of business acumen, consulting expertise, and deep knowledge of CDP technologies and use cases.
The ideal candidate will have the ability to own the CDP practice vision, go-to-market strategy, and business development. They will partner with sales, marketing, and consulting teams to define client value propositions and growth opportunities. The Senior CDP Strategist will also develop and nurture CXO-level relationships to position CDP as a core enabler of digital transformation.
Key Responsibilities:
- Business Leadership & Strategy
- Translate business objectives into CDP use cases and measurable outcomes.
- Lead discovery, strategy, and solution workshops with clients.
- Partner with technology teams to design CDP architectures and integrations with MarTech, AdTech, and CRM ecosystems.
- Consulting & Solutioning
- Mentor cross-functional teams on CDP use cases, data strategy, and customer engagement.
- Contribute to thought leadership, POVs, and industry events.
- Practice & People Development
- Build alliances with CDP vendors (Salesforce, Adobe, Segment, Tealium, etc.) to strengthen ecosystem partnerships.
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