Hospitality PR Specialist

20 hours ago

Chennai, Tamil Nadu, India beBeeHospitality Full time ₹ 8,00,000 - ₹ 12,00,000
Senior PR Associate - Hospitality

We're seeking a seasoned Senior PR Associate with expertise in the hospitality sector to join our team. This role requires someone who has an in-depth understanding of the hospitality industry and can craft compelling stories that resonate with media and target audiences.

Key Responsibilities:
  • Draft Press Materials: Develop engaging press releases, property listing notes, pitch documents, event calendars, guest chef profiles, and media FAQs tailored to hospitality clients.
    • Media Relations: Build targeted media lists specific to travel, lifestyle, F&B, and hospitality publications. Manage media invites, handle follow-ups with journalists, bloggers, food critics, and influencers, and conduct in-person media rounds.
      • Event Coordination: Assist with hospitality-centric events including hotel launches, food festivals, staycations, tasting menus, and experiential press previews. Manage logistics, checklists, media kits, and post-event media coverage.
        • Reporting & Analysis: Compile detailed monthly reports including coverage summaries, cost-benefit analysis, and campaign performance metrics. Monitor hospitality trends and client mentions in media.
          • Research Support: Conduct relevant secondary research for new hospitality ventures, tourism trends, concept pitches, and seasonal campaigns.
            • Client Communication: Maintain timely and professional client interactions. Share MoMs within 24 hours, send weekly status updates, and proactively flag media opportunities.
              • Media Opportunity Mapping: Track key hospitality awards, editorial calendars, and influencer collaborations to align with client objectives.
                • Campaign Execution: Manage end-to-end implementation of hospitality PR campaigns, ensuring all deliverables meet quality standards and are delivered on schedule.
                Skills & Qualifications:
                • A bachelor's degree in Communications, Public Relations, Journalism, Hospitality Management, or related fields.
                  • 2-3 years of experience in PR, ideally with clients in hospitality, travel, or lifestyle sectors.
                    • Strong written and verbal communication skills with an eye for detail.
                      • Familiarity with hospitality media, influencers, and digital travel trends.
                        • Ability to multitask, manage time efficiently, and work collaboratively in a team.
                          • Proficiency in social media platforms, online press release distribution, and content tools.
                            • Passion for hospitality, storytelling, and brand positioning in a competitive space.
                              • Experience in the luxury space is a plus.

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