
Senior Hospitality PR Specialist
1 day ago
Job Overview:
We are seeking a highly skilled and dynamic Senior PR Associate to join our hospitality team. The ideal candidate will have a passion for storytelling, brand positioning, and campaign execution.
Key Responsibilities:
- Press Materials: Create engaging press releases, property listing notes, pitch documents, event calendars, guest chef profiles, and media FAQs tailored to hospitality clients.
- Media Relations: Build and maintain targeted media lists specific to travel, lifestyle, F&B, and hospitality publications. Manage media invites, handle follow-ups with journalists, bloggers, food critics, and influencers, and conduct in-person media rounds.
- Event Coordination: Assist with hospitality-centric events including hotel launches, food festivals, staycations, tasting menus, and experiential press previews. Manage logistics, checklists, media kits, and post-event media coverage.
- Reporting & Analysis: Compile detailed monthly reports including coverage summaries, cost-benefit analysis, and campaign performance metrics. Monitor hospitality trends and client mentions in media.
- Research Support: Conduct relevant secondary research for new hospitality ventures, tourism trends, concept pitches, and seasonal campaigns.
- Client Communication: Maintain timely and professional client interactions. Share MoMs within 24 hours, send weekly status updates, and proactively flag media opportunities.
- Media Opportunity Mapping: Track key hospitality awards, editorial calendars, and influencer collaborations to align with client objectives.
- Campaign Execution: Manage end-to-end implementation of hospitality PR campaigns, ensuring all deliverables meet quality standards and are delivered on schedule.
Requirements:
- Bachelor's degree in Communications, Public Relations, Journalism, Hospitality Management, or related fields.
- 2-3 years of experience in PR, ideally with clients in hospitality, travel, or lifestyle sectors.
- Strong written and verbal communication skills with an eye for detail.
- Familiarity with hospitality media, influencers, and digital travel trends.
- Ability to multitask, manage time efficiently, and work collaboratively in a team.
- Proficiency in social media platforms, online press release distribution, and content tools.
- Passion for hospitality, storytelling, and brand positioning in a competitive space.
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