Ad Strategist

2 days ago

Ghaziabad, Uttar Pradesh, India beBeeMarketer Full time ₹ 45,00,000 - ₹ 66,00,000
Job Description

At La Petite Alice, we craft timeless, sustainable linen clothing for little ones and their families. Each piece carries the story of slow fashion and care.

We are seeking a Performance Marketing Specialist who can turn creative campaigns into measurable results.

This role is focused on driving business growth through data-driven decision making, strategic planning, and effective execution.

Key Responsibilities:
  • Plan, launch, and optimize ad campaigns across Facebook, Instagram, and Google Ads.
  • Manage ad budgets efficiently to maximize ROI and conversions.
  • Develop A/B testing strategies for creatives, audiences, and placements.
  • Monitor campaign performance daily, provide actionable insights, and prepare weekly reports.
  • Work closely with the Social Media Manager and Content team to ensure ads align with brand storytelling and visuals.
  • Explore opportunities in Pinterest Ads and TikTok Ads as the brand grows.
Required Skills & Qualifications:
  • 2–4 years of experience in performance marketing, ideally with fashion, lifestyle, or e-commerce brands.
  • Proven track record of running profitable ad campaigns on Facebook, Instagram, and Google.
  • Strong analytical skills and comfort with metrics like ROAS, CPC, CTR, and CAC.
  • Ability to collaborate with creative teams to brief and refine ad assets.
  • Experience with premium or luxury brand advertising is a strong plus.
What We Offer:
  • A thoughtful, purpose-driven workspace where your results directly fuel growth.
  • A chance to grow with a global brand rooted in craftsmanship and care.
  • Competitive salary plus performance-based bonuses.
  • A warm, welcoming studio environment.
  • A close-knit team that values trust, creativity, and initiative.
How to Apply:

Please submit your application directly here. We review every application carefully and will reach out with next steps if your profile is a strong match.

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