Strategic Paid Media Lead

7 days ago


Mumbai, Maharashtra, India HDFC securities Full time
Job Description

HDFC Securities, a leading stock broking company in India and a subsidiary of HDFC Bank, is seeking an experienced Strategic Paid Media Lead to lead our paid acquisition channels. Located in Mumbai, this role will be responsible for developing and executing targeted monthly numbers.

The ideal candidate will have 7-10 years of experience in Biddable media, particularly in the BFSI sector, with a thorough understanding of the paid biddable media landscape. They should be familiar with industry tools such as Google Adwords, Meta, DV360, GA, Appsflyer etc., and possess logical and analytical thinking.

A strong background in common industry tools, excellent English communication skills, and a proactive approach are required. The Strategic Paid Media Lead will be responsible for devising roadmaps and managing execution of Paid projects like App campaigns in Google, Meta, Ad networks, Google search, performance max etc.

Responsibilities:

  • Develop and execute targeted monthly strategies to steer campaigns based on performance and market conditions.
  • Create monthly conversion funnel metrics and data points to improve conversion rates.
  • Manage agency and partner network for creatives and compliance approval.
  • Publish daily reports and insights to the team.
  • Provide top-level insights on current performance and identify opportunities for scale.
  • Share campaign and performance updates with the team.

Requirements

Qualifications:

  • 7-10 years' experience in Biddable media in the BFSI sector.
  • Familiarity with industry tools: Google Adwords, Meta, DV360, GA, Appsflyer etc.
  • Logical and analytical thinking.
  • Excellent English (written and spoken) & communication skills.

Salary: ₹25 lakhs - ₹30 lakhs per annum, commensurate with experience.



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