Consumer Experience Lead

2 days ago

Ajmer, Rajasthan, India beBeeActivation Full time ₹ 60,00,000 - ₹ 1,20,00,000
Job Title

Senior Manager Consumer Activation: A Key Role in Driving Business Outcomes

  • We are seeking an exceptional Senior Manager Consumer Activation to lead our consumer activation efforts and drive business outcomes.
About the Role

This is a high-profile position that requires a strong understanding of activation and event marketing, with a focus on delivering results-driven campaigns that meet business objectives.

The successful candidate will have a proven track record of developing and executing strategic plans within desired timelines and budgets, driving business outcomes through innovative and tech-based solutions.

Responsibilities
  1. Basis the brand plan, arrive at an annual set of activities/calendar and drive it to execution and measure the campaigns/understand the effect on the brands.
  2. For each key sub-brand, ensure a clear strategy and role of activation to achieve business objectives and measure the impact on the brand.
  3. Build consumer database and retarget consumers in future.
  4. Drive Rural and Higher Participation in Mela/Fairs and explore regional festivals like Chatt Puja, Karva Chauth etc.
  5. Cost Optimization - Negotiation, cost-effective models.
  6. Identify new touch Points to Engage/Sample/Sell - Wedding planner, Cafeteria, Amusement Parks.
  7. Create campaigns using technology - AR/VR/Meta/Gaming or any other key technology and drive measurement. Disruption or Innovative ways of deployment (Improved Brand message & brand association than previous plan) Measure the impact - PR, integrated campaign, Measurement Study, overall participation, engagement and productivity.
  8. Continuous consumer data base creation (%age of consumers met for any activity conducted) - Cover Behavioural questions/feedback questions.
  9. Ensure Finance Tracker, SOP adherence are periodically reviewed.
  10. Aagency Management - new agencies/specialized agencies/regional agencies.
  11. Take up an activity to show case best practices done in the area of activation and digital activation project.
Requirements

To be considered for this role, you must possess:

  • Industry knowledge: Strong understanding of activation and event marketing.
  • Creativity: Ability to think creatively and develop innovative and tech-based solutions.
  • Collaboration and people management: Strong collaborative, partnership and team building skills.
  • Strategic thinking: ability to develop and execute strategic plans within desired timelines and budgets to drive business outcomes.
  • Analytical skills: strong analytical and problem-solving skills.
  • Measurement: measure the performance of the campaign using metrics like productivity, sales lift, brand health etc.
What We Offer

As a Senior Manager Consumer Activation, you will enjoy a competitive salary package, excellent benefits, and opportunities for professional growth and development.

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