Academic Marketing Director
2 days ago
Crimson Schools, a pioneering education company in India, is seeking an experienced Academic Marketing Director to drive admissions and enhance brand visibility for its group of schools.
About Crimson
Crimson is a Pan-India, mid-market education company that manages schools on an 'asset-light' model. Our existing portfolio comprises 16 schools across tier I & II cities, with a strong focus on providing world-class education through integrated technology infrastructure.
The Role
As an Academic Marketing Director, you will be responsible for developing and implementing comprehensive marketing strategies to drive admissions, enhance brand presence, and strengthen our market position. You will lead the admissions team and provide guidance, training, and support to ensure successful implementation of marketing plans.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy aligned with school group goals, including setting enrollment targets, analyzing admission trends, and creating plans to achieve desired results.
- Monitor the admissions process and ensure a positive experience for prospective students and their families.
- Collaborate with schools within the group to understand their unique strengths and offerings.
- Analyze demographic data and target markets to inform marketing strategies.
- Plan and implement events related to admissions and marketing for each school, focusing on specific geographical areas.
- Provide analytics tools to track and analyze admissions and enrollment data.
- Manage budgets for admissions and marketing activities, ensuring cost-effective utilization of resources and a positive return on investment.
Ideal Profile
Qualifications:
- Postgraduate degree in Marketing, Business Administration, or a related field.
- Minimum 10 years of relevant experience in admissions, marketing, or enrollment management, preferably in the education sector.
- Strong leadership and strategic planning skills.
- Excellent communication, interpersonal, and negotiation abilities.
- Familiarity with digital marketing tools and trends.
Salary: ₹80 lakhs - ₹1 crore per annum (dependent on experience)
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