Product Manager

4 weeks ago


Delhi, Delhi, India Avana Medical Devices Pvt ltd Full time
Job Summary

The incumbent is responsible for planning, conceptualizing, and executing product marketing plans for the product portfolio to achieve portfolio goals and budgets.

Key Responsibilities
  1. Franchise Revenue Management
  • Develop and execute marketing plans for portfolio(s) aligned with franchise goals and budgets, coordinating with internal functions, customers, and external service providers.
  1. Portfolio Management
  • Lead product life cycle management in collaboration with sales team members, channel team members, and local and global cross-functional stakeholders.
  • Drive focus product and procedure adoptions and penetration in the market.
  • Analyze opportunities to upgrade and upsell relevant products to customers, driving revenue and customer leadership.
  • Develop a robust go-to-market strategy for new product launches, ensuring comprehensive market research, segmentation, and targeting.
  • Collaborate with cross-functional teams to create compelling marketing materials and campaigns that drive therapy adoption and brand awareness.
  • Track and analyze product performance metrics to identify areas for optimization and continuous improvement.
  1. Driving Therapy/ Product Awareness
  • Understand education needs/gaps in terms of technique/product category awareness, usage, and adoption, and conceptualize programs to drive the same.
  • Develop new markets with driving new users, adoption of key techniques and products, and support through periodic market visits.
  1. Sales Force Effectiveness
  • Develop key product and marketing communications for portfolio, working closely with internal and external team members to develop right messaging and its delivery.
  • Conduct calendarized training programs for sales team and scrub teams, ensuring they are upskilled on all procedures and products.
  1. Marketing Communications & Promotions
  • Understand regional initiatives requirements like in-clinic support, patient support, events, and execute them with relevant alignment and support.
  • Drive branding across major national and local congresses and drive product and technique awareness and demonstrations.
  1. Digital Marketing
  • Use and leverage latest digital marketing tools and technologies to optimize campaign performance and reach.
  • Enhance therapy and procedure awareness through social media marketing and targeted digital advertising.

The incumbent should possess a postgraduate degree and an MBA from a reputable institution, with skills including past records of taking initiatives, working in collaboration with cross-functional teams, strong analytical abilities, and digital marketing awareness.



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