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Product Manager

1 month ago

Delhi, Delhi, India Avana Medical Devices Pvt ltd Full time
Job Title: Product Manager

The Product Manager at Avana Medical Devices Pvt Ltd is responsible for planning, conceptualizing, and executing product marketing plans for the product portfolio to achieve portfolio goals and budgets.


Key Responsibilities:


  1. Franchise Revenue Management
  • Develop and execute marketing plans for portfolio(s) aligned with franchise goals and budgets, collaborating with internal functions, customers, and external service providers.
  • Monitor on-ground execution of programs, conferences, events, and promotions, and troubleshoot as needed.

  1. Portfolio Management
  • Lead product life cycle management in collaboration with sales team members, channel team members, and local and global cross-functional stakeholders.
  • Drive focus product and procedure adoptions and penetration in the market.
  • Analyze opportunities to upgrade and upsell relevant products to customers, driving revenue and customer leadership.
  • Develop and implement product launches and product life cycle management, monitoring sales performance and effectiveness of marketing programs against set goals.
  • Collaborate with cross-functional teams to create compelling marketing materials and campaigns that drive therapy adoption and brand awareness.
  • Track and analyze product performance metrics to identify areas for optimization and continuous improvement.

  1. Driving Therapy/ Product Awareness
  • Understand education needs/gaps in terms of technique/product category awareness, usage, and adoption, and conceptualize programs to drive the same.
  • Develop new markets with driving new users, adoption of key techniques and products, and support through periodic market visits.
  • Drive patient campaigns and KOL initiatives.

  1. Sales Force Effectiveness
  • Develop key product and marketing communications for the portfolio, working closely with internal and external team members to develop right messaging and its delivery.
  • Conduct calendarized training programs for sales teams and scrub teams, ensuring they are upskilled on all procedures and products.
  • Work alongside sales teams to drive adoption and customer conversion with support materials.
  • Own sales teams' knowledge levels by providing periodic effective product and clinical messaging training, positioning tools, target segments for product positioning, etc.

  1. Marketing Communications & Promotions
  • Understand regional initiatives requirements like in-clinic support, patient support, events, etc., and execute them with relevant alignment and support.
  • Drive branding across major national and local congresses, driving product and technique awareness and demonstrations.
  • Drive collateral supports like in-clinic branding, surgeon communications, patient booklets, etc.

  1. Digital Marketing
  • Use and leverage latest digital marketing tools and technologies to optimize campaign performance and reach.
  • Enhance therapy and procedure awareness through social media marketing and targeted digital advertising.
  • Drive initiatives for content marketing both B2B and B2C.

Requirements:

The ideal candidate should possess a postgraduate degree and an MBA from a reputable institution, with the following skills:


  • A past record of taking initiatives.
  • Working in collaboration with cross-functional teams.
  • Strong analytical abilities.
  • Strong communication.
  • Digital marketing awareness and enthusiasm.
  • Computer-advanced Excel.
  • Strong execution.
  • Coordination and follow-ups.
  • Close looping.
  • High degree of ownership.