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We are seeking a skilled SEO Executive to join our team. As an SEO Executive, you will be responsible for driving organic traffic growth, improving search engine visibility, and safeguarding the organization's online reputation.
">Key Responsibilities:">- Audit every page for meta title, description, H1/H2/H3 structure, image alt tags.
- Optimize keyword density, LSI terms, and content readability (Yoast/SEMRush guidelines).
- Apply schema markup (FAQ, medical services, breadcrumbs, local business).
- Ensure page speed
- Prepare monthly backlink calendar: identify guest post opportunities, healthcare portals, blogs.
- Conduct outreach to at least 10–15 high-authority sites/month for backlinks.
- Ensure backlinks are white-hat: avoid spammy links, disavow toxic domains.
- Create local citations and directory submissions (Justdial, Sulekha, Practo, Healthgrades).
- Syndicate organization content to Medium, Articles, Quora answers.
- Ensure every asset used - photos, icons, fonts, templates has a valid usage license (commercial or organization-provided).
- Maintain a regularly updated Licensing Tracker with source references and usage terms for each element.
- Avoid using any unlicensed or unverified elements to prevent IP-related legal issues or reputational risks.
- Weekly crawl with Screaming Frog or SEMrush to detect crawl errors, 404s, broken links.
- Maintain updated XML sitemap; submit in Google Search Console after new content.
- Ensure robots.txt is correctly structured to block duplicate/unwanted pages.
- Fix canonicalization issues (duplicate URLs, pagination).
- Implement structured redirects (301s), remove unnecessary 302s.
- Daily monitoring of reviews on GMB, Practo, Justdial, Facebook.
- Respond to reviews within 24 hours, thank positives, resolve negatives professionally.
- Escalate critical negative reviews (service complaints, or queries) to Customer Success Team.
- Update all GMB listings monthly with new photos (Laboratories, Staff, Offers).
- Daily monitoring of keyword positions (top 50 keywords, priority diagnostic tests).
- Weekly traffic analysis (organic vs referral vs paid).
- Monthly SEO dashboard: impressions, clicks, CTR, average position.
Requirements:
">- Bachelor's degree in Marketing, IT, Communications, or related field.
- 2–3 years of proven experience in SEO & ORM (healthcare/diagnostics industry preferred).
- Strong knowledge of On-page, Off-page, Technical SEO, and ORM platforms (Google My Business, Practo, Justdial).
- Proficiency in SEO tools (Google Analytics, Search Console, SEMrush/Ahrefs) with hands-on CMS (WordPress) experience.
Benefits:
">- Competitive salary package commensurate with experience.
- Comprehensive benefits.
- Opportunities for professional growth and development.
Our organization provides exemplary Pathological and Diagnostic solutions, incorporating the finest infrastructural and technological advancements in the global health sector.
">With a commitment to delivering top-quality services, coupled with the unwavering trust of doctors and patients, we have become a distinguished preference over the past 34+ years.
">Our core values form the foundation of our work culture:
">- Customer First – Prioritizing patient well-being
- Accountability – Taking ownership of our actions
- Respect & Trust – Fostering strong relationships
- Excellence – Striving for the highest standards
